Analyzing and optimizing websites based on website data is possible with Google Analytics. It measures, collects, analyses and reports website data. Using Google Analytics, the website traffic could be accurately measured and delivered in a way that is easy to understand, and thus optimize the website for a better ROI. Google Analytics is free of charge and can be used globally. The service offers detailed information on visits to websites. It is primarily intended for marketers and is the most widely used method of generating statistics about websites. Google Analytics tracks visitors from every source available, including search engines, display advertising, pay-per-click networks, e-mail marketing, and links embedded within PDF documents.
Despite the rapid expansion of the online world, Google Analytics has emerged as a powerful marketing tool not only for measuring website traffic, but also for business and market research, as well as for evaluating and improving a website’s effectiveness. It helps gauge traffic and popularity trends which is useful for market research. Additionally, Google Analytics applications provide you with the ability to measure the success of traditional print advertising campaigns and estimates how the traffic to a website changes after launching a new campaign. Nearly all activities on a website are tracked using Google Analytics, including the number of visitors, visits, pages viewed, and how much time was spent on each page.
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