Search Engine Marketing

The pay-per-click method of advertising is where you can have your ad listed on search engines such as Google, Yahoo, and Bing. These are the sponsored links you may see when you look up in search engines. The most common places to find them are at the top, bottom, or right on search engine result pages and are called paid, sponsored or featured listings. You can advertise on search engines using pay per click advertising by bidding on keywords related to your business. To propel your business forward, you need a winning team of professionals. Our goal is to provide a complete and reliable service that meets your requirements.

The Process of Search Engine Marketing

Keyword Research

Competitor Analysis


Performance Monitoring

Display Advertising

Video Marketing

Shopping Ads

App Promotion

Search Engine Management Services That Gets Leads and Converts Into Business

You can reach your audience where they’re already looking with pay-per-click advertising. It will allow you to gain an advantage over your competitors and get them to your landing pages.

Through our PPC management services, iBraine has a proven ability to deliver a custom PPC campaign that can increase both conversions and revenue for businesses. In the following table, you’ll find insight into what’s included in each of our pay-per-click management plans, and learn more about how paid ads can lead to results for your business.

After analyzing your competitor’s marketplace and gathering a comprehensive set of relevant keywords, we will be able to launch an effective paid search campaign and as soon as you implement your strategy, your site will be visible on top of the search engines of all prominent search engines increasing the number of targeted traffic to your website. The power of paid search lies in its effectiveness in getting results and in order to have the most prominence on your listings, you need them up almost immediately. With Paid Search, you are able to address a number of objectives at once, such as:

Benefits of Search Engine Marketing

  • SEM campaigns help you reach your goal and gain results quicker by showing paid ads above SEO results.
  • Compete with larger players on the same platform.
  • Ads go live almost instantly. No minimum commitment, pause your ads anytime.
  • No minimum budget to start with. Complete control over your budget and bids as per performance.
  • You are charged only when the user clicks on your ad to know more about your business.
  • Show your ads to only those who are searching for your business/service and thus targeting potential customers.
  • Geographically you can target any country, city or zip code around the world.
  • Test multiple ad formats with different objectives and optimize your audiences for better performance.
  • Show your ads on different platforms like websites, YouTube, Gmail, apps, etc.
  • Re-target your ads to users who have visited your website in the past.
  • You can easily measure the returns on the advertising and track the number of conversions that you're receiving.
  • SEM advertising is real time advertising and you make adjustments in the campaigns to gain more conversions/results.
  • It also helps you to drive exposure into new markets and expand your pace.
  • Various ad formats like text, images, videos and app ads through.

The only disadvantage of Search Engine marketing is that without proper knowledge, it’s easy to burn money. SEM platforms have so many options that one needs to have years of experience to understand it and put it to proper use.

Make sure that your account is in the right hands. We at iBraine have over 12 years of experience managing performance marketing for our clients. Rest assured, your project is in the right hands.

We Work With All Major Platforms

Search Engine Marketing Deliverables

  • Campaign creation
  • Call to action optimization
  • Split testing
  • Bounce rate analysis
  • Ad extensions
  • Instore visits
  • Call tracking
  • Industry analysis
  • Campaign development & strategy
  • Account settings monitoring
  • Website conversion analysis
  • Conversion analysis reporting
  • Rule based bidding
  • Strategic bid management
  • Ad campaign copywriting
  • Ad copy performance testing
  • Advanced keyword research
  • Dynamic keyword insertion
  • Landing page performance testing
  • Monitoring clicks, conversions & spends
  • Keyword development and tweaking
  • Gmail Competitor Ads
  • Google analytics integration
  • Google customer & audience match
  • Google Display Network
  • Banner design for display & remarketing
  • Google In-Store Visit Reporting
  • Text & Banner Remarketing
  • Google Shopping Management
  • YouTube Video Ads

Please contact us for a customised quote.

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