Pheromones by LuvEssentials

Client Requirement

  • Reduce overall cost per conversion.
  • Increase the number of sale & revenue.
  • Generate maximum revenue from USA & Canada.
  • Start generating the sales from more countries like Australia, New Zealand, etc.

Key Strategies Implemented

  • Product specific search campaigns which contributed 30% of sale.
  • Smart shopping campaign generated overall 70% sale & revenue.
  • Device targeting helped to analyse and optimize to maximum sale & revenue.
  • Optimized keywords bucket list for relevant search terms and helped to reduce the overall average cost per conversion.
ClientPheromones by LuvEssentials
CategoryPerfumes (Ecommerce)
Service OfferedSearch Engine Marketing


  • 60% increase in Sale and Revenue
  • 36% reduction of overall cost per conversion
  • 26% improvement in sale from USA, Canada & Other countries